Strategic designer

Your buyers already know what you should build. Most founders just never ask them.

I help early-stage founders replace guesswork with evidence, then hand you a sequenced plan you can build from.

The call is free and takes 20 minutes.

Know where to go next

You have a product idea and a launch date, and you don't know what to do first. I talk to the people you hope will buy, so you know before you spend.

Book a call

You've launched, and you're planning a new product or line. Before you invest in it, I find out who'd buy it, why, and at what price.

Book a call

“I was very comfortable being open about my needs and wants for this website. Ria did a lot of research, and gave me inputs I hadn't thought about. The detailed presentation she sent gave me a concrete structure to hold on to while building it.”

Anushka Prabhu, independent therapistBorrowed Blues · client work
9/10

“Slick, with high aesthetic value.” The owner's score for catalogue and product detail.

BN SyndicateFamily industrial business · client work

Show fees in

Focused Opportunity Scan
2 weeks · About 5 buyer interviews
₹75,000
Pre-launch Opportunity Assessment
Recommended 4–5 weeks · 8–10 buyer interviews
₹1,35,000
Extended Opportunity Assessment
5–6 weeks · 12–15 buyer interviews (as one possible extension)
From ₹1,50,000
Brand & Positioning Strategy
Only after the research Indicative fee
₹65,000–₹90,000
Product & Experience Strategy
Only after the research Indicative fee
₹60,000–₹1,00,000
Go-to-market Strategy
Only after the research Indicative fee
₹75,000–₹1,20,000

I recommend these only when the research shows they're needed. Fees exclude applicable taxes.

01
Diagnose
Founder discovery: what you plan to launch, and what you're assuming.
02
Investigate
Category and competitor research, then 8–10 interviews with prospective buyers.
03
Test
How buyers respond to the concept, and what they say they'd pay.
04
Evaluate
Everything sorted into proven, assumed and still to test.
05
Recommend
A decision brief, a 90-day pre-launch plan and a final presentation.
See how I work

Borrowed Blues
Type
Client work
Research
3 client interviews and a therapist interview
BN Syndicate
Type
Client work
Rating
9/10 from the owner for catalogue and product detail
Gulbari
Type
Thesis project
Research
112-person survey, 14 interviews